Sesame Workshop Bangladesh (SWB), popularly known as Sisimpur signed an agreement with Light of Hope Ltd. – the education-based Social Enterprise to implement ‘Dream Save Do: Financial Empowerment for Families’ project. Under the project, Light of Hope will work in partnership with Sisimpur to cultivate critical financial empowerment knowledge, attitudes and behaviors among families with young children.
Light of Hope is going to execute the outreach activities of the project through a series of school sessions, community sessions, organize events, set up Sisimpur DSD Corner in Schools, provide training to School Teachers and Kid Mentors (10-14 years old children) and will engage 16,000 children and 8,000 parents in 50 schools and 50 communities in different locations in Dhaka.
The agreement was signed by SWB’s Executive Director Mr. Shah Alam and Light of Hope’s CEO Mr. Waliullah Bhuiyan in Sesame Workshop Bangladesh office where other senior officials of both the organizations were present.
Dream Dave Do: Financial Empowerment for Families in Bangladesh is part of a global initiative between Sesame Workshop and MetLife Foundation fueled towards sowing the seeds of financial empowerment for families. The initiative is designed to build children’s aspirations and show how their everyday choices can help them achieve their dreams.
In November 2013, MetLife Foundation announced its commitment of $20 million to Sesame Workshop over five years to address financial empowerment among families with young children throughout the world. “Dream, Save, Do” is also underway in Brazil, India, Mexico, China, Chile, Japan, Egypt, and the UAE, and is expected to reach close to 75 million people world-wide.
When families make careful choices, plan, and save can have a huge influence on children’s health, education, and overall quality of life. By instilling positive attitudes and showing kids how to make plans and set personal goals, the project will build a foundation for lifelong habits and empowering families to navigate all kinds of choices, financial and otherwise.
Children need to learn strategies to plan ahead for the things they want in life – from everyday needs to ambitious goals. And sooner they can learn them, the better. And that’s the foundation of the project.